Marekting is an overall process that a business must conduct in order to identify the needs of customers it will be serving, develop products or services to be offered to these customers and then attract and retain these customers for profitable transactions.
The knowledge of marketing is so common sense, we all assume to be possessing it from day one. However, it's not in the bits and pieces of marketing that we know but the real benefits lie in our ability to build a system within our business firm whereby the complete marketing process is carried out.
In a nutshell, the marketing process is greater than the sum of its parts and that's why it's very important for any business to practise it as a whole.
A course in marketing will definitely help you gain the right knowledge required to apply marketing principles for your firm's advantage. You'll be able to deliver a lot more goals in short term as well as the long term.
Short Term Forcus:
- Identify more prospects for your services
- Generate more leads for the properties you are managing
- Improve the conversion ratio of these leads into actual sales
Long Term Focus:
- Improve customer satisfaction and build a customer base that is more loyal to your Real Estate Agency
- Build a better image in the real estate maketplace than your competitors and stay ahead of them
- Help you establish a mechanism for sensing the market conditions, predicting its movements and delvelop a winning strategy based on this information
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