What Are The Goals of the Marketing Process?

The marketing process, when explained in detail, will almost take the lenght of a book.

In a nutshell, it starts with the situation analysis, moves towards strategy, gets down to tactics and the last is nothing but implementation and control of the formulated startegy and tactics. That's quite a simplified view because at the moment we are more interested in the goals of this marketing process.

The marketing process is carried out to help the business:

1. Select a Target Market


2. Identify the Needs of this target market


3. Attract, Retain and Grow a profitable customer base

No matter how simple the above three goals seem, it's an irony that not many businesses follow them in a structured manner. The difference between strategically planning for these goals or running on a day-to-day ad-hoc basis can make or break your real estate business.